YouTube is probing new tools to increase its revenue: the streaming platform will detect the elements shown in the videos and generate a list of related products to buy.
Automatic suggestions will appear while viewers use the platform. The new technology will allow users to identify the products that appear in the video and search for the related content on the video site.
The function is currently being tested on some users only in the United States, but experts say it could make a huge change to the advertising industry.
YouTube has stated that it is experimenting with a new feature that shows a list of products detected in some videos, as well as related products. The goal is to help people explore more videos and information about these products on YouTube.
With a…top-10 smartphone video in 2020, for example, some viewers will see an icon on the video, along with further information below, listing the phone models included in the video.
From there, viewers can explore the page of each product to view more information, related videos and purchase options for that product, added YouTube.
Automatic detection will also recommend videos of other creators on the platform presenting the products.
Laura Weldon, founder of the brand designer Studio LWD, said that the impact of this feature could be huge, giving Google, owner of YouTube, a large slice of the affiliate link market that works like this
It also means that videos can be easily marketed, which offers enormous potential for small businesses as they can easily upload various videos of their products and allow viewers to complete a purchase. If this technology were to take off, Weldon said it might mark the end of traditional advertising as we know it.