A YouGov research commissioned by Yoox Net-A-Porter in Italy, Great Britain and the United States and in line with the…Women in Tech Plus program, found that only 20% of Italian girls between 18 and 25 years old, percentage

23% of young women interviewed in Italy do not believe that they are the right type of person to work in the technological sector and 12% of them (17% if we consider other countries) say that they do not have enough confidence in themselves to consider roles in this sector

In light of the findings of the research and in conjunction with the world initiative The course is available from 9 to 15 December and is accessible to everyone free of charge.

The online course has been developed to help strengthen the trust of young people, and in particular girls, towards computer skills by explaining the basic notions of coding through short, engaging quizzes and related to the fashion industry.

Yoox Net-A-Porter’s goal is to continue to support the development of talents in its own sector of belonging characterized by a strong interconnection between technology and fashion.

YouGov Research research commissioned by Yoox Net-A-Porter Group and conducted by YouGov in August and September 2019. The total sample size was 1192 women aged 18-25 years and 566 of whom were in the US, 506 in Italy and 120 in the UK. The field work was conducted between 21 August and 1 September 2019. The survey was conducted online.

YouGov’s research on a sample of over 1,000 women aged 18-25 in Britain, the United States and Italy has shown that only 23% of the interviewees (20% in Italy) are qualified in computer science. The research also found that, at the beginning of his career, 35% of these women (33% in Italy) are devoid of considering roles in the tech sector because he believes he does not have the necessary experience.

The research shows that less than a quarter of the interviewees consider IT skills important for professional paths in fashion in the field of buying or design (23% the aggregate data in the three countries, 24% in Italy).

25% (23% in Italy) of interviewees do not believe that they are the type of person who is usually employed in the technology sector, while 17% claim that they do not have enough confidence in themselves to consider such roles. The results of this year’s survey are in addition to those of a research conducted in 2018**, where 8% of young people aged 11-16 thought that technological professions were important for a career in fashion.

To follow the course Designs on Coding there is no need for any knowledge of programming languages. Designed to broaden the understanding of computer programming and its importance in the fashion sector, the course promotes learning through practice. Among the main exercises proposed during the course we find what involves the change of color and proportion of the textile pattern thanks to the use of the basic concepts of the Python language such as lists, strings, variables and functions.

The research results inspired YOOX NET-A-PORTER and TuringLab (English company that develops products to promote programming and STEM subjects among the new generations) to develop this course in addition to the other activities of the Group with the Imperial College

Imperial CodeLab organizes a weekly coding lessons program throughout the year, teaching children the basics of programming. Since the start of the program in 2017, 69% of those attending the courses are girls.

Imperial CodeLab is part of YOOX NET-A-PORTER’s international Digital Education program. The Group also collaborates with the Fondazione Golinelli in Bologna to promote digital education among young people in Italy.

From 9 to 20 December, YOOX NET-A-PORTER volunteers and the Golinelli Foundation will hold seminars and programming sessions in over 35 schools in the Bologna area. Around 1,000 young students aged 11-18 will have access to the basics of computer science and will be able to develop their own prototyping and coding skills along with important skills including creativity, collaboration and problem solving. This year’s initiative, the fourth in a row and lasting for 11 days, began with the opening event of the Opificio Golinelli which involved children with courses in robotics, visual programming, programming, virtual reality and design.

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