Apps are now indissolubly part of our daily life: from getting in touch with friends and colleagues to playing, from watching movies to investing in shares and doing banking, there is not much we do every day without them.

But what price do we pay for the ease of use and comfort they offer?

This is a question that is asked by pCloud, a Swiss based company that provides an all-in-one solution for cloud storage.

Apple recently updated its privacy policy, offering users more details about how different apps use our data and more clarity about where our personal information goes.

pCloud used its online privacy expertise to examine more closely the concerns about the privacy surrounding mobile apps, trying to figure out which ones require the most information in exchange for their use.

Using the new privacy labels of Apple in the App Store, pCloud has identified which apps share more private data than third-party users and which ones for their own benefits, to find the most invasive apps ever.

All information that you agree to have a user collect from an app can be analyzed for the benefit of the publisher of the app and even shared, highlights pCloud, which adds: the user agrees to this by accepting the terms and conditions.

Everything from browsing history, location, bank data, contacts and fitness levels can be valuable for apps to store, use or sell. While all developers have the responsibility to keep this data safe, this does not always mean that they remain in their systems, pCloud points out.

Apps collect user data for many reasons. One of the first reasons is to make the user experience better, tracking how the user interacts to fix bugs and improve operation.

However, apps also use information to define targets for ads. This is done by passing data to third parties, which pCloud search revealed to be done by more than half of the apps. Third parties may be associated with the company that runs the app, or they may simply pay a fee to access the data of the users of the app.

Social listening companies are often the destination where users’ data ends. Companies like BuzzSumo and Hootsuite collect data to allow you to analyze, understand and, finally, sell to users.

The pCloud study reveals that Instagram, Facebook and LinkedIn are the apps that share the most data with third parties.

Speaking of one of the most popular platforms, whenever you search for a YouTube video, 42% of your personal data is sent elsewhere. This data will determine the types of advertising that the user will see before and during videos, as well as being sold to brands that will have the user as their target on other social media platforms.

YouTube, continues pCloud analysis, is not the worst app when it comes to selling information about users. This record goes to Instagram which, according to the pCloud study, shares an impressive 79% of data with other companies. This includes everything: from information about purchases to personal data, to browsing history.

No wonder there are so many promotional content in your feed. With over 1 billion monthly active users, pCloud says it’s worrying that Instagram is a hub for sharing such a high amount of data from its users.

In second place is Facebook, which gives away 57% of the user’s data, while LinkedIn and Uber Eats both give up 50%. As for apps in the food industry, pCloud, Just Eat, Grubhub and My McDonald’s are the only three of the study of the cloud storage company that do not give up anything, but rather use

The study conducted by pCloud revealed that 80% of apps use user data to market their products in the app and outside.

The first two in this field are Instagram and Facebook. Both are owned by Facebook and use 86% of data to sell more products to the user and display advertisements relevant to third parties.

Following are Klarna and Grubhub, which use 64% of the data, while Uber and his food app, Uber Eats, both use 57%.

For those concerned that your information is shared, pCloud’s study also reveals which apps are safest to use, to keep your data safe and private.

Some apps whose use has had a wide spread in lockdown periods, such as Skype, Microsoft Teams and Google Classroom, based on the study of pCloud do not collect any data and are at the top of the list of those

The rising stars of social media Bigo Live and Likke are among the top 20 safest apps to use, collecting only 2% of the personal data of users.

Finally, based on the amount of data that apps collect to sell and track overall, pCloud has ranked over 100 of the most popular apps worldwide, in order of how invasive they are.

The popular Ebay auction app is in 5th place, tracking and selling 40% of the personal data possible. The Amazon shopping giant has surprisingly positioned itself down on the list, pCloud points out, with minimal monitoring for its advertising and no data passed to third parties.

In addition to the results, pCloud also shared the methodology with which it conducted its study.

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