WhatsApp’s strategy on cutting virality of messages circulating on its platform, introducing a strong limit at the beginning of this month, has already begun to bear fruit.
Facebook’s proprietary service stated that the spread of \highly forwarded messages \\\ sent to WhatsApp decreased by 70% globally after the restrictions put in place at the beginning of April.
In one of the biggest changes to its main feature, WhatsApp had warned that platform users would be able to send frequently forwarded messages to one person or group at a time, against the previous five.
The restriction was launched globally to 2 billion WhatsApp users on April 7.
WhatsApp introduced a similar limit for the first time in 2018, when it limited users to forward a message to more than five people or groups at the same time; this first restriction allowed the social network to reduce the use of forwards by 25% globally in two
The reduction of forwards should help WhatsApp reassure the control it is receiving in many countries, including India, its largest market.
In fact, New Delhi asked WhatsApp and other messaging and social media companies last month to make more efforts in containing fake news circulating on their platforms on coronary virus infection.
This is only the last of a series of similar requests that India has sent to social media companies operating in the country.
In recent weeks, several users in India have spread fake news, often in good faith, that they claimed that treatments were found to fight coronary virus infection: for example, ask people to make noise for five minutes or light candles and oil lamps. Needless to say, none of these statements have the slightest credibility.