The wearable device market grew by 14.1% in the second quarter of 2020, thanks to strong demand for wearables and continued interest in monitoring health metrics in these difficult times.
The total market is in the quarter has been 86.2 units sold, however the growth has been distributed unevenly between the different types of wearable devices, according to the new data of the IDC Worldwide Quarterly Wearable Device Tracker.
As easily intuitable, the wearable device market has been affected by the influence of COVID-19, as many suppliers have seen an increase in device sales.
Health monitoring continues to be at the forefront in the case of wearable devices, but with the closure of gyms and limited outdoor activities,
Users opted for online or in-app fitness sessions and this ultimately helped suppliers to enhance the service side of their wearable activities.
The earable devices have grown by 32.6% and have represented 60% of all wearable devices during the quarter. Apple has led the ranking, managing to sell 23.7 million products, between Airpods and Beats device, followed by Samsung and Xiaomi.
This category continues to be dominated by smartphone brands as the combined sales opportunity remains high, while traditional headphone manufacturers such as Sony, Bose, Jabra and others are positioned lower, often preferring to focus the
Watches and smart bands accounted for 39.2% of all shipments, down from 46.8% in the second quarter of 2019. Overall, shipments for these wearable devices decreased by 4.4% compared to last year and amounted to 33.7 million units.
The main suppliers of this type of wearable devices • Apple, Huawei and Xiaomi • have gained market share, while many other suppliers have struggled to convince consumers that these devices are •must haves • during
That said, there have been signs of positivity as some brands, such as Fitbit, invest in disease detection, while others, like Samsung, have deployed wearable devices to monitor the physical distance between wearers in order to encourage social space
According to IDC other wearable devices, such as clips-on devices or smart clothing, did not go well during the quarter, as the market contracted 58.7% year-on-year.