TikTok launches TikTok For Business for marketers: the company is officially introducing a new brand and platform called

At the time of launch, the site will include access to TikTok ad formats including TopView, which is the ad that is displayed when you start the TikTok application for the first time.

Other products under the umbrella TikTok For Business are Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.

Brand Takeovers are 3-5 second ads, which can be a video or an image. In-Feed Videos can have a maximum duration of 60 seconds and be performed with activated audio. Hashtag Challenges allows brands to participate in the user community by inviting TikTok users to create content around a hashtag of their choice. This includes Hashtag Plus, which also adds a shopping feature to this experience.

Finally, Branded Effects allows brands to fit more directly into the content creation experience. The effects allow you to add a brand or product to a video in 2D, 3D or AR format in the foreground or background of the video. These can also be combined with hashtag Challenges to increase brand involvement.

The new AR effect, Featured by Brand Scan, is added together with the formal launch of TikTok For Business.

Except for the AR effect, most marketing products on TikTok For Business were already present, but the new platform organizes them under the same roof and provides a place to introduce new products as soon as they arrive.

In addition, the platform is launching a new e-learning center that will help marketers get to know TikTok and his advertising offers. This center will include product guides, resources and creative best practices to help you launch successful campaigns or get to know the Branded Effects Partner Program.

TikTok did not publicly disclose prices for its advertising tools and solutions, but said that prices are based on what the brand wants to achieve and the scope of its campaign.

His website describes some of his budgeting requirements, as a minimum of $50 on both the campaign’s daily budgets and the total campaign budgets, for example.

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