The pandemic had a profound impact on the Italians’ report on catering. In particular, digital transformation begins to make its way clearly; what is the role of TheFork, as the actor of this virtuous process? we asked Damien Rodière, Country Manager Italia of TheFork

In recent years, catering has evolved enormously, all the more so with the crisis of the Covid which has accelerated its digitisation and has brought out new needs. TheFork’s mission is to support restaurants in the digital transformation process to help them grow and allow them to focus on what is most valuable: to offer their customers unforgettable gastronomic experiences.

As a company driven by innovation, technology has always been at the heart of TheFork’s growth strategy. In 2019, for example, we launched TheFork PAY, the contactless in-app payment solution of TheFork that is already used by over 20,000 restaurants in France, Italy and Spain. The importance of digital payments will increase exponentially in the coming years also for the catering industry, making this TheFork tool an investment that looks to the future.

Many small Italian entrepreneurs have struggled to adapt to the new technologies; with which tools does TheFork support the many Italian SMEs active in the sector?

TheFork has created a model, based on the idea of putting technology at the service of restaurateurs, which has strongly contributed to the change of the sector. Since its inception in 2007, the company has continued to invest and innovate to offer restaurants an increasingly effective solution and allow them to optimize booking management, simplify operations and improve service and revenues thanks to the visibility to which the partner restaurants are exposed. Being a unique connection between restaurants and customers, TheFork also undertakes to offer them the best experience in terms of intuitiveness and fluidity.

Italy is one of the most solid culinary traditions. What growth prospects does TheFork see in our territory, and what projects does he have in the pipeline?

Today, at a time when booking levels are finally exceeding those of 2019, we can look to the future with more optimism. That is why we have committed ourselves to employing 400 employees, including 200 developers, by 2023. The creation of these jobs aims to consolidate the workforce and support the growth of TheFork at international level and, above all, in Italy. In addition to strengthening the office of Turin, in fact, new positions will be opened also in the Milan office, to testify the company’s will to continue to invest in the Bel Paese and to enhance more and more Italian talents on which TheFork already focuses for years. With nearly 80,000 restaurants worldwide, 28 million downloads of the app and more than 20 million visits per month, TheFork has become the reference point for online restaurant reservations for both users and restaurateurs over 15 years. The company’s ambition to accelerate its investments to support its growth offers an even more dynamic and stimulating working environment within an international organisation. The new recruitments involve several main locations of TheFork including Milan, Turin, Paris, Nantes, Barcelona, Buenos Aires and others, strengthening the already strong international footprint of the company that promotes flexibility in the workplace.

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