There are many elements that are radically changing our lives, but in particular there are three vectors that have a significant impact on the private and professional lives of all: the workplace, intended as work experience, artificial intelligence and sustainability.

The success of any company will depend on how it handles the challenges and opportunities associated with these three elements.

To illustrate them we refer to the experience of Sherif Seddik, Senior Vice President and Managing Director Emea of Citrix, a company that has long taken the path of transformation of the workplace, with all that follows.

From customer experience to work experience

If for decades, Seddik, was the customer experience that was considered the way to success, today companies know that a solid work experience is equally important as it improves the engagement, a fundamental element to allow those who work

There are many aspects that contribute to creating a good working experience: from the physical environment to the corporate culture, from the spirit of group to the tools that the organization makes available to its employees.

However, due to rapid digitalisation, the working experience is becoming increasingly consistent with digital experience. Now, if we use very easy-to-use technology in our private lives, this does not always happen in the company, where the level of complexity of managing is far higher.

For many companies the challenge for the years will be to translate the usability of the digital consumer world into a modern working experience. For this to happen, companies will need to be more open to flexible and customized work styles, such as remote work or homework, or part time and time sharing work patterns.

They will then have to provide state-of-the-art tools and applications to enable employees and teams to collaborate from different locations and time zones and replace outdated legacy applications with smart and easy-to-use digital workspaces. Some technologies behind this new work experience are based on the second most important force that will affect our way of doing business: artificial intelligence.

Artificial intelligence increasingly at the centre of the work

For a long time we have been talking about artificial intelligence, but if on the one hand you can think that it is mainly a marketing issue, in fact recent progress is allowing, thanks to machine learning algorithms, to solve important problems or achieve impossible results for men alone.

As consumers, Seddik points out, we continuously use digital assistants who, being able to recognize natural language, can provide information or carry out actions. In addition, machine learning algorithms allow fitness trackers, for example, to detect anomalies in our shape state that indicate the need to practice more or to change our diet. From the business point of view, however, the power of artificial intelligence and machine learning has opened the door to enormous progress: the possibilities vary from identifying attacks on business networks to detecting cancer indicators in magnetic resonances, indicators that can easily escape the…

Already in 2020, for Seddik, artificial intelligence will revolutionize many business processes and allow to start new ones. It will be integrated into an increasing number of decision-making workflows and will be used in many different areas, from improving production processes to customizing customer relations. At the same time, it will help to optimize employees’ skills: when companies use digital workspaces with intelligent functionality, machine learning algorithms will automatically organize the feed according to individual needs and habits of the individual worker.

Through a continuous analysis of the employee’s preferences and actions, the workspace will improve over time its support to the user. This will facilitate more efficient workflows and will have the effect of increasing the level of satisfaction of employees, a key element in the so-called “Talent War” both to find them and to hold them back.

Climate also affects workspace

But all this, for Seddik, will happen while climate change continues to be on all front pages. With greenhouse gas emissions reaching an unprecedented level, the need to take measures to mitigate global warming has become increasingly urgent. Scientists have long predicted a future with higher temperatures, leading to rising sea level and more severe weather events, with all the negative consequences that all this entails.

Worldwide, nations, communities, NGOs, consumers and companies have launched or intensified initiatives to mitigate the effects of global warming. Companies must therefore take into account that sustainability will be an imperative for the years to come. Some companies will have to adapt their CSR actions while others will have to establish a strategy to define their environmental objectives and measures to achieve them.

There are many ways for companies to improve their environmental sensitivity. It is possible, among other things, to establish a company policy that rewards employees for their green behaviour such as the use of bicycles for the nearest commuters or the adoption of measures to reduce energy consumption and waste in daily actions. At the same time, companies can analyse their production processes and workflows to use energy more efficiently.

Back to talking about BYOD

Technology can also make a significant contribution, allowing you to work anywhere, at any time and on any device. If it were possible to work from home, workers would avoid carbon emissions from commuting, even if this were only possible once a week.

By being able to use their devices through BYOD policy, they will also reduce the number of computers that the company will have to buy, with the consequent reduction of electronic waste to be disposed of.

At the same time, digital technology speeds up workflows by reducing electricity consumption linked to overtime work. Finally, choosing public cloud for example means relying on large data center providers that optimize energy efficiency levels in a way that is impossible for most small mid-size companies.

Most of these technological developments have an impact on society as a whole and affect companies of all sizes. They must design strategies that do not have as their sole objective the results of business but that take into account employees and the environment as indispensable riches.

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