Associati house has anticipated the first data of the annual research dedicated to online sales that will be presented on May 7, 2021, from which it turns out that Amazon, eBay and Zalando are the most popular ecommerce sites in Italy in the last months.

The ranking of Casaleggio Associati is based on estimates of data available online, has no statistical value but is indicative of the strength relationships existing between the various players in the different sectors.

In addition to the estimation of unique visitors per month from Italy, the time spent on the website, the frequency of rebound and the estimation of the importance of the brand are considered.

In a note Davide Casaleggio, President of Casaleggio Associati, explains that “After a year of pandemic the relationships of strength between the various sectors have turned upside down by The end lockdown however will return to reward all sectors thanks to millions of Italians who for the first time purchased online. At the top of the ranking are always the big brands that in the last year have increased investments making the direct clash more expensive.

The top 10 Italian ecommerce sites are Amazon, eBay, Zalando, Mediaworld, Ikea, UniEuro, Leroy Merlin, ManoMano, Microsoft, Apple Store.

Here’s the whole ranking on April 1st.

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