Esprinet has announced to have renewed the structure of the Commercial Direction in Italy.

Simona Ceriani was named as… Country Manager Consumer Italy, head of the… Consumer Division, which also includes the Esprvillage, Nilox and Ok Retail,

Luca Casini as… Country Manager Business Italy of the new division…Business, made up of the structures V-Valley, IT Volume & Tender and Office Products.The managers report directly to Giovanni Testa, General Manager of the

Both have over twenty years of experience developed within the Group and a deep knowledge of the distribution market in Italy. In the new role, they have the task of guiding the growth and development of business in two strategic areas for Esprinet: l’una in the high volume segment of consumer technology, the other in the high marginality segment of B2B solutions.

Simona Ceriani, Country Manager Consumer of Esprinet Italia, expressed her satisfaction and thanked the company that after a professional growth within the Group offered him this further opportunity and demonstration of trust. Ceriani has therefore accepted this important challenge with enthusiasm, with the aim of achieving with determination the required results in the consumer market. The manager says that she will use her decades of knowledge in marketing and sales, so that the company continues to be the protagonist in this sector that is currently experiencing a time of evolution and change.

Luca Casini, Country Manager Business of Esprinet Italia, has declared that his goal in this new role, in line with the corporate strategy of Customer Satisfaction, is to help increase the proximity between Manufacturers and Customers, Casinos have been said ready to start this challenging new professional path.

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