Spotify has acquired Betty Labs, creator of Locker Room, the live audio app that is changing the way professionals and fans talk about sports.

The acquisition aims to create future audio formats and accelerate Spotify’s entry into the live audio space, at the moment well guarded by the Clubhouse phenomenon.

In a well-known Gustav Söderström, head of Spotify’s Research and Development, he explicitly said that the world is already addressing us for music, podcasts and other unique audio experiences and the new live audio experience is

Over the coming months, Spotify will evolve and expand Locker Room into an improved live audio experience for a wider range of creators and fans.

Through the new live experience, Spotify will offer a range of sports, music and cultural programs, as well as a series of interactive features that will allow creators to connect with the audience in real time. We will give professional athletes, writers, musicians, singers, podcasters and other global voices opportunities to host discussions, debates, sessions to ask me anything (AMA, ask me anything) and more in real time

Betty Labs is a team of developers, engineers, product creator and sports enthusiasts focused on creating revolutionary live experiences.

The company, initially supported by Lightspeed Venture Partners and more recently by GV and Precursor Ventures, introduced Locker Room for sports enthusiasts for the first time in October 2020.

Looking to the future, Spotify will leverage its unprecedented data, insights and strength in the user experience to create a complete set of live and on demand offers for users and creators around the world.

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