Italian companies active in Shopify can now sell directly on TikTok. The partnership has already been active in the United States since October 2020 and is now also extended to Europe: besides Italy, it is also applied in France, Spain, Germany and the United Kingdom.

In Italy in 2020 the merchants on Shopify have grown of 247% regarding 2019, last year, the gross volume of the goods (GMV) recorded from the realities on Shopify has grown of +174% regarding the previous one, in Europe

Thanks to the agreement, Shopify companies will be able to sell their products and services through advertising campaigns directed to the community of TikTok and through the Shoppable Ads, video content that allows you to directly access the online shop of the brand,

The partnership is part of TikTok’s SME offer, which launched a year ago the TikTok Hub, a platform for small and medium-sized enterprises that provides advice and solutions to attract new customers and loyalty existing ones.

Some Italian business companies are already benefiting from the advantages of the partnership between TikTok and Shopify: Velasca (high quality men’s shoes), Dolly Noire, Italian streetwear brand, Blowhammer, brand n

You can sell it on TikTok through Shopify, regardless of the type of product or service or the size of your brand. Shopify users can install or connect their own TikTok Pixel for fast conversion monitoring, campaigning, choosing the preferred target and monitoring performance in one place. The channel allows Shopify users to create native and shared ads.The Advanced Matching feature, an improvement of TikTok pixels, allows advertisers to send information about customers (e-mail addresses

Merchants who join the Trial and Basic programs will receive 82 euros in advertising credit after having registered and connected a new TikTok For Business account to Shopify and having spent 20 euros in the first two weeks.

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