IDC expects the global smart home device market to grow by 26.9% annually in 2019. Reaching a volume of 832,7 million shipments.
The forecast comes from the Worldwide Quarter Smart Home Device Tracker of International Data Corporation (IDC). The study covers products such as Amazon Echo, Google Home, Philips Hue smart bulbs, connected thermostats and other devices of this type.
According to IDC, sustained growth will continue, with a compound annual growth rate (CAGR) of 16.9% in the forecast period 2019-2023. And with about 1.6 billion devices shipped in 2023, as consumers install more devices inside their homes. As well as increasing the global availability of products and services for smart home.
According to Jitesh Ubrani, research manager for IDC Mobile Device Trackers, 2018 has been focused on bringing products to consumer homes.
Both Amazon and Google have achieved excellent results, using low-cost smart speakers and bundles through multiple categories of devices.
However, says Jitesh Ubrani, 2019 will be more linked to the combination of various devices to form a more cohesive experience. Above all, the overlap of additional services.
The main players of the smart home market
The smart home market, IDC highlights, will be dominated by two companies, Amazon and Google. However, IDC expects Apple to gain ground in the coming years.
The current popularity of iOS and macOS devices, combined with the availability of Apple apps and services on non-Apple products, will help the company slowly attract more consumers into its ecosystem. And to attract third parties to create compatible devices.
In addition to Apple, Samsung is another company worth watching. Since Samsung products extend to all categories and the company continues to invest in Bixby and Tizen.
According to Ramon T. Llamas, research director for the IoT Consumer Program of IDC, an important trend to observe is the way smart assistants are integrated throughout the home. Smart assistants, according to the analyst, will act as a point of contact with different devices of the smart home. And they will become essentially the cornerstone of the smart home experience itself.
This has already been seen, Llamas points out, with smart speakers and this could extend to appliances, thermostats and all kinds of video entertainment.
More information and full reports are available on the IDC website, at this link.