In the last year, consumer purchasing habits have changed: according to the research of Shopify
As a result, many business companies have seized the opportunity to sell on Pinterest, aiming to offer an online shopping experience similar to that of the physical shop, which allows to browse through the shelves, to dwell on collections created by
Today, the synergy between Pinterest and Shopify reaches 27 new countries, Italy first (among others Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the United Kingdom).
With the Pinterest-Shopify channel, over 1.7 million Shopify users worldwide have the possibility to transfer their products to Pinterest, converting them to Pin of purchased product.
Global expansion will allow Shopify stores in Italy to connect to the Pinterest app within their dashboard and automatically place a tag, create a catalog, receive organic distribution and launch traffic campaigns, conversion and, for
In addition to this, the marketers will have access to two new product functions: dynamic retargeting, to allow them to re-involve Pinners who have already expressed interest in their products on Pinterest, and multifeed support for catalogues, which allows companies to Multifeed support for catalogues offers retailers the opportunity to interact with potential customers around the world, allowing them to upload a specific feed for each market in which they operate, but also feeds to implement different advertising strategies such as prospecting or retargeting
The Shopify merchants who will advertise on Pinterest for the first time through the Pinterest app for Shopify and who will choose the payment by credit card will receive an advertising credit of $100 (84 euros), which will be