Outbrain, the global content recommendation platform of the open web, today announces the launch of the Content Coalition, which invites publishers to form audience exchange networks with other publishers in order to diversify their sources of refer

First launched in Australia and New Zealand, now available also in the European Union, the initiative will allow the members of the Coalition to grow their audience through a new channel, using Outbrain Smartfeed technology for link exchange

The sharing of content also creates a richer and simultaneously relevant discovery experience for the public, improving the user’s experience and eliminating the need for a multi-platform news consumption.

The sharing of content also creates a richer and simultaneously relevant discovery experience for the public, improving the user’s experience and eliminating the need for a multi-platform news consumption.

Yaron Galai, founder and co-CEO of the company said that users have shown that they prefer to consume news in a feed environment that harmonises multiple sources of content with different views. Galai also said that Outbrain’s recommendation engine contains the world’s largest and most reliable news content index.

Bringing together publishers to create content coalitions that improve user experience is in line with the corporate mission to feed the best recommendations feed for the user, wherever he is.

This solution allows publishers to have full control over the sites with which they share links and to set the rules for exchanging audiences and policies around the type of content to be recommended.

The exchange will be facilitated by the adoption of the Outbrain Smartfeed, a platform that uses artificial intelligence to recommend appropriate content for each reader. This recommendation creates a more direct connection with the public for publishers, giving them access to new audience segments.

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