Amazon’s Prime Day 2020 will take place on 13 and 14 October. During the two-day Prime Day Amazon Prime customers will have access to over a million offers in all categories. Prime Day will start in Italy at 00:01 on Tuesday 13 October and will last until 23:59 on Wednesday 14 October.

From today, and until October 14, Amazon Prime customers will have the opportunity to buy exclusive offers and the main products of the Christmas season in the categories games, TV, electronics, fashion, beauty, home and kitchen, Amazon devices. To participate in Prime Day, those who are not yet a Amazon Prime customer can register, or start the free use period of 30 days, at www.amazon.it/primeday.

Support for small businesses

More than half of the items available on Amazon globally come from sales partners and, of these, most are sold by small and medium-sized enterprises. This year, Prime customers from all over the world can buy hundreds of thousands of offers from these entrepreneurs on the occasion of Prime Day.

There are many ways to discover SME products during the Prime Day:

Amazon’s selections: To make it easier for customers to support small and medium-sized enterprises, Amazon has launched new selections to bring customers into contact with local SMEs. It will be possible to purchase both on the Prime Day and in the previous period, products from local SMEs. Amazon.it customers, can find all products on www.amazon.it/pmi.

In order to make it easier for customers to support small and medium-sized enterprises, Amazon has launched new selections to bring customers into contact with local SMEs. It will be possible to purchase both on the Prime Day and in the previous period, products from local SMEs. Amazon.it customers, can find all products on www.amazon.it/pmi. Spend 10 €, get 10 €: from today until 12 October, Amazon will offer a promotional voucher of 10 € to use during Prime Day to all Amazon Prime customers who will spend at least 10 € in the purchase of products sold by small and medium-sized enterprises This promotion is entirely funded by Amazon to bring customers in contact with innovators, artisans and local entrepreneurs who sell on Amazon.it. Terms and conditions are available at www.amazon.it/pmi.

The offers start today

From today, Prime customers can buy exclusive offers in advance

Amazon devices Featured During the Prime Day, Amazon Prime customers can save €111.60 on Amazon eero Wi-Fi mesh system (package of 3 devices) buying it for €167.40. Amazon eero offers a simple and reliable WiFi system for streaming, games and work from home. In addition, great offers will be available on safety-related products for the smart home: the new Blink mini safety camera for compact interiors is available at 27,99 € and Prime customers can save 70 € on Ring Spotlight Cam Battery compatible with Amazon Music • For only €0.99 for 4 months Amazon Prime customers who have never tried Amazon Music Unlimited can subscribe to the premium music subscription service with unlimited access to over 60 million songs without advertising. Audible • Amazon Prime customers who start the trial period of Audible by registering on Amazon.it or on an Echo device and remain registered more than a month, receive a discount voucher of 5 € to spend on thousands of products Kindle Unlimited • First customers who are not registered for Kindle Unlimited can register for €9.99 for 3 months. Amazon Fashion • Up to 40% discount on a selection of Amazon Fashion brands, including Aurique, Iris & Lilly, find. and Truth & Fable. Amazon Brands • Up to 20% discount on a selection of products from Amazon brands, including home products, AmazonBasics consumer electronics, Mama Bear children’s products, health and care products from Solimo, Home Features up to 20% discount on home products and furnishings including Kartell, Varier, Kare, Foppapedretti, Lagostina, Yankee Candle. Prime Now • From October 1 to 25 on primenow.amazon.it Prime customers will receive 5 € discount every 5 products purchased. First Video About today, and for the duration of Prime Day, all customers can access a selection of films on offer to buy at €4.99 or rent at €1.99.

Through its app, Amazon allows you to conveniently purchase all products and never miss any offers. The function Feature Follow the offer • • • • • • • • • • • • • • • •

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