If it was the founder, chairman, and CTO of Oracle, Larry Ellison, who wanted to talk about innovations to improve sales relationships as a whole (called them …Generation 2 Sales) at the opening of the event
We talk about solutions intended for a complete integration with internal business processes of backoffices such as production, human resources, management control, on the one hand, and external ones of advertising, marketing, sales and after-sales on the other.
All this, according to Ellison, is now made possible by the automation guaranteed by artificial intelligence and machine learning, which Oracle has put in all the applications incloud, as well as in its enterprise-level cloud infrastructures, to have a
The role of the Crm
The current scenario requires a fast digital transition and sales and e-commerce managers are wondering how to integrate the online sales and purchase processes, but also what new approaches to take.
The Crm system in particular, observe in Oracle, for many sellers of B2B companies, is often the sore point.
Companies need to create more connected and omnichannel relationships: this requires integrating front and back office applications on a single platform that can offer a unified vision, both of the customer and of the business.
This helps sales teams to advance the most promising opportunities and close new contracts faster; it also helps to create a better and more coherent experience for buyers even in online processes.
To meet these needs, Oracle has introduced sales and e-commerce innovations in the Oracle Fusion Cloud Customer Experience (CX) suite to improve the virtual experience of selling and buying.
Virtual Sales Experience
The predictive evaluation of lead (helps sellers to understand where they can have the most impact, so they can focus on the most promising opportunities. Using artificial intelligence to generate a probability index that shows the seller how successful the potential is with a lead, based on first-party data and historical data such as past interactions, product purchases, profiling data.
The new user experience helps sellers to be more efficient and accelerate the sales cycle. The new user interface adapts to the specific role of the individual vendor and provides concrete guidance to help you act in a targeted way and not on the basis of deductions or assumptions. The new CX Sales Mobile application is based on Oracle’s Redwood UX design philosophy, which promotes natural and intelligent forms of interaction.
With the new integration with Microsoft Teams people can work with the well-known collaboration tools without worrying about losing or duplicate data. The integration between CX Sales and Oracle CPQ Configure Price Quotes is strengthened to give sellers the ability to start, analyse, conclude listing and proposed operations by remaining in Oracle CX Sales user interface.
Sales Forecast: A new sales planning dashboard helps sellers make better decisions, giving them the opportunity to view trends and forward-looking patterns on turnover, complete. The dashboard helps achieve a high level of precision and predictability in planning and sales forecasting, thanks to data from current information from ERP systems and real-time CRM opportunities.
Virtual experience of purchase
Additional integrations between CX Commerce and Unity, Oracle’s Customer Data Platform, help you to take advantage of online purchasing behavior and data across the customer journey along with other data types (demographic data, information collected CX Commerce connects natively to Oracle’s Customer Data Management system, also connecting online sales information to the already recorded information identifying the customer, with automatic profiling and enrichment of data from the various channels. Finally, the new artificial intelligence features in Oracle CX Commerce improve the buying experience with optimized and integrated recommendations and searches.
With simplified configuration management features, companies can make even the most complex goods and services available online, giving B2B buyers the ability to configure their packages and services directly online.
New subscription management features help launch business models to subscribe quickly and easily, and make revenue more predictable through the integration between Oracle CX Commerce, CPQ and Subscription Management.
Finally, a new integration between Oracle CX Commerce and Oracle CX Content gives buyers information and product content needed to drive and enrich purchasing decisions in self-service mode.