SEO writing, acronym for Search Engine Optimization, has always been one of the main challenges for web content creators.

In addition, Google constantly changes the way websites are chosen and displayed in search results.

The same search queries are no longer simple links. Now the web pages are competing with stories, videos, books, images and more. All this naturally affects the way readers find our content online.

So, where do you start learning to write content for the best SEO? The answer is provided in his blog by Rosy Callejas, senior SEO analyst from Salesforce.

The content suggestions not only provide a better experience to readers, but can also improve the website and the visibility of content.

What is the SEO?

Search Engine Optimization is a technique to improve the organic visibility of a website among search engines (mostly Google, representing 86% of the research). Three components play in a well-executed SEO strategy.

Technical strategy: the mechanisms to ensure that a website can be scanned by search engines. This also means other backend activities, such as making sure the site is secure and loads quickly, all features preferred by search engines.

Off-page strategy: This tactic focuses on external factors that can affect rankings and traffic, including other websites that link to your website, social media sharing and guest blogging.

Page strategy: This page optimization approach includes the actual content that appears to the reader on the page. How to write SEO content is the focus of this very interesting contribution.

When you invest many hours in writing high quality content, it is natural to want users to find them. Learning to write SEO content for both readers and search engines is both an art and a science. A good start is then to follow these SEO writing suggestions in your next article.

Choose the content keywords as your target

First, search for keywords, then choose the most relevant destination keyword for your content. Think about what the reader might put in in the search box and let that be the one to guide your choice. This short sentence (for example, the keywords for this article include…………………………………..

Understanding the public’s research intent

It is essential to understand the intent of the keyword. Knowing the intent of research will determine how we talk to users.

The reader is trying to:

Answer a question? (aspect if to add the sentence

Looking for a definition? (Could help add

Learn to do something? (try

Buying or comparing a product? (thinking of

We use digital transformation as an example. Even if we consider it a generic and generic keyword, the search results say otherwise. All the first search results answer the question: • What is digital transformation? • • • • • • • • • • • • • • • • If we want to be displayed at the top of the search results, our content should do the same.

The best SEO writing tips

Now that we have chosen the destination keyword that anticipates what a reader will seek, it is time to sit down and write the content. Rosy Callejas of Salesforce recommends keeping these SEO writing strategies in mind.

Be as complete as possible. If you are answering a question, do so clearly. Google loves quick answers and shows the best in search results.

Include keywords in body content.

There is no magic number for how many times the keyword must be included; it all depends on the length of our text.

A good rule is to use natural language and use the keyword occasionally between paragraphs. If entering exact target keyword is not always possible, also include synonyms and semantically related keywords.

For example, if…….. is the target keyword, a related keyword would be……….. or………………………………………………………

Use the appropriate header tags. HTML header tags are part of the code that helps search engines to see the hierarchy and content of a page. These titles also offer readers a way to scroll through the organization of content and decide whether it is worth reading it.

Write these titles with keywords so that you can tell a story from one section to another. The page title should be an H1 tag. As a scheme, the ideas of support are H2, so what follows can be a mix of H3, H4 or H5, depending on the structure of the content.

Maximize the internal connection strategy. The internal links link the related content of the website to itself. They can benefit from our content by transmitting SEO value between pages.

Search engines use internal links as signals to strengthen the topic of the page. A comprehensive internal linking strategy can help improve keyword positioning and visibility of content.

Improve the percentage of clicks with captivating title tags. The title tag, also called page title, is what you see by passing the mouse in the browser tab on an open page. It is also the title of our page that appears in search results visible to the public potential that decides whether it should click on the page itself. It should not contain more than 65 characters (spaces included) and should include the target keyword.

Write meta descriptions that provide readers with a brief summary of the page’s content. The meta descriptions are displayed in the search results under the title tag. They should provide a brief and tempting summary of the content of the page, to entice the reader to click for more information. Descriptions must contain less than 160 characters and include the target keyword.

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