Minsait, a company in Indra, announced that it had completed the acquisition of Flat 101, a digital marketing consulting company specializing in optimizing online business and in Conversion Rate Optimization (CRO).

With this operation, Minsait strengthens its offer of ecommerce solutions for companies in the areas of strategy, advice, acquisition, conversion and sale.

In a context of strong growth in digitalisation of commercial distribution with e-commerce solutions and reconfiguration of the relationship channels with the consumer, with a greater weight of digital media, Flat 101 has a team of 150 professionals with a high level of training and

The company covers a broad portfolio of services to businesses and institutions. In particular, the company specializes in areas of acquisition of traffic through Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Advertising, App Store Optimization (ASO) or Real T Data analysis and improvement of user interfaces in digital channels or User Experience / User Interface (UX/UI) aimed at improving commercial effectiveness.

In addition, Flat 101 is recognised on the market for its approach and systematic approach when it comes to addressing projects to improve the commercial effectiveness of digital assets of companies, with its own working methodology based on data analysis, testing and measurement of results with tools

With Flat 101, Minsait is positioned with a complete offer in the field of digital marketing and sales, with a differentiated ability to analyse customer data in digital media and channels. Flat 101 strengthens Minsait’s end-to-end value proposal, which includes, in addition to digital marketing, strategic advice for business function, experience design and customer journey, and development and implementation of platforms of and

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