Intuit announced that it wanted to acquire Mailchimp, a marketing platform and worldwide customer involvement, which is dedicated to the PMI, paying around $12 billion in cash and shares.

Intuit is a global technology platform that produces TurboTax, QuickBooks, Mint and Credit Karma.

Together with Mailchimp, he will work to create an innovative end-to-end platform for small and medium-sized enterprises, which will enable them to bring their business online, sell, manage customer relationships, benefit from insights and analyses, manage payments, optimize the

Mailchimp brings Intuit technology to large scale. Founded in Atlanta, Georgia, in 2001, Mailchimp started offering email marketing solutions and evolved in the direction of customer involvement and marketing automation, with a powerful and cutting-edge technological stack based on artificial intelligence

Mailchimp has a global base of 13 million users, 2.4 million monthly active users and 800,000 paying customers. 50% of customers are outside the United States.

The transaction is expected to increase the non-IFRS gains per share of Intuit for the entire tax year 2022.

Intuit has agreed to pay a total consideration of about $12 billion to acquire Mailchimp, a figure subject to the usual adjustments for transactions of this nature.

The transaction should be concluded before the end of the second quarter of the 2022 tax year of Intuit, subject to receipt of the required regulatory approvals and to the satisfaction or waiver of other usual closing conditions.

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