Ibm announced its intention to acquire Waeg, one of the leading Salesforce consulting partners in Europe, to extend its Salesforce service portfolio and support its hybrid cloud and artificial intelligence strategy.

Founded in 2014, Waeg is one of Salesforce’s Platinum-level consulting partners with several offices in Europe: Belgium, Denmark, France, Ireland, the Netherlands, Poland and Portugal.

With over 400 Salesforce certifications, Waeg has experts in Salesforce Navigator in Manufacturing, Pardot, Salesforce B2B Commerce, is a specialist in multicloud and healthcare and life sciences.

The acquisition is part of the ongoing investment of Ibm in Salesforce consulting services to meet the growing demand of customers for business transformation based on experience and new customer engagement strategies supported by data, artificial intelligence and machine learning.

Waeg provides a comprehensive range of Salesforce consulting services, from consulting on digital strategy, business-to-business business, marketing automation and customer experience design to implementation and managed services.

Salesforce services on the increase

It is estimated that the global market for Crm system advisory and integration services can reach almost $21 billion by 2024.

As a global strategic partner of Salesforce, Ibm merges artificial intelligence, data and analysis in companies to automate workflows and change the way customers do business.

Waeg will become part of Salesforce business within Ibm Global Business Services to accelerate growth across Europe and offer advanced capabilities and world-class expertise on Salesforce platform.

Ibm is expanding its cloud and artificial intelligence consulting offering to provide a digital transformation based on experience for business customers.

In recent months Ibm has made a number of acquisitions to implement this strategy by enhancing its expertise in hybrid cloud and artificial intelligence technology to expand its offering, including Nordcloud, 7Summits, Taos, Expertus and Tru

With the acquisition of Waeg Ibm, it is deepening its investments in hybrid cloud and artificial intelligence to manage complex integrations and unify people, processes and technology.

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