The Chinese company officially launched its new Huawei Store app in Italy, which aims to combine the ecommerce service and the community of this brand in a new, unique virtual space, and has done so not only with a simple announcement, but with the support of the

On the occasion of the launch, the company announced, until 20 August 2020 all those who will purchase using the Huawei Store app will be entitled to a 12% discount on products of the Huawei ecosystem: from new smartphones to headphones

The promotion, however, specifies the company, are excluded Huawei MateBook 13 and Huawei P30 products (all information about this campaign related to Huawei Store, details about the promotional code and links to download the new app, are available

The new Huawei Store app is already available for download on Huawei AppGallery and, starting July 27 on Google Play Store, it will be available for all Android devices. Lup will allow users to immerse themselves in the Huawei universe, to be always informed about the latest news and to buy products of the Huawei ecosystem, all from one place.

Mobile shopping is gaining an increasingly important role in consumer purchasing habits and, increasingly, we are seeing companies adapt and offer solutions that meet this trend. A company that is one of the leading brands in the global technology sector could not be missing from the appeal.

Huawei also insists that the app offers useful information during the decision-making phase of the device, thanks to the contents of the community.

In just four months after the launch, the company announced, the Huawei community registered over 120,000 Italian users, who share opinions, ask questions and receive answers on products and services.

Now, the benefits of the community can be found within Huawei Store: reviews, suggestions and shared images within the community will help other users to better know the products, for an even more conscious choice.

Isabella Lazzini, Retail & Marketing Director Huawei Consumer Business Group Italia, said: “Our users are our number one priority. We strive every day to offer them the best of technology and to make it as accessible as possible to their needs. We are proud today, with the arrival of our new app, Huawei Store, to open a new meeting point between us and all our consumers, accessible at any time and from anywhere. In addition, everyone inside the app will be able to get in touch with and interact with the more than 120,000 members of Huawei Community for advice, read experiences and discover the products of Huawei ecosystem directly from the stories of those who use them daily.

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