The special dedicated to the digital transformation of 01net reveals the views of the most important international vendors operating in Italy.

Hp is undoubtedly one of them, and the answer to our five questions is Tino Canegrati, CEO of HP Italy.

What are the technologies that are now the basis of the digital transformation of the Italian economy?

Many technologies can contribute to the evolution of a company towards digital, such as production or certain specific technologies play a key role in the digitisation process. If we take into account the Italian socio-economic fabric, which has always been made up of small or medium-sized companies, which today make up 92% of the companies active in Italy, we notice that these are still poorly digitized.

It is undeniable that digitalisation is important today, because it defines the degree of competitiveness of companies in the market not only local but also international.

In my opinion, the technologies behind digital transformation are certainly the evolution of the office and smart working, in which technology and everyday devices can contribute to the technological leap of the company.

The disruptive value of technology and how it can guide the change towards digital is the ability to enable a different way of working, intercepting custom needs and flexibility of use, in a much wider and more varied working environment than the classic office. In this scenario, the personal, pc or printing device becomes even more indispensable and valuable tool, because it stores critical and sensitive data of the user, personal or company.

The technological responses are made up of intelligent devices designed to work on the move, with characteristics related to communication and security, and a sustainable approach. We talk about products that combine performance, lightness, more powerful batteries that offer easy connection to any device › for example to print in mobility › to an elegant and functional design.

The use of these objects also for tele or video conference makes it essential to have voice, data, images and enhanced video features, with 4K screens and high level audio (e.g. Hp products have Bang&Olufsen audio); it becomes therefore HP has a holistic orientation to safety: from the security by design approach with which we design the safety of our pc and printing devices from hardware; to physical safety, so that our professional products are certified with military standards; to the ability to prevent Two important aspects are the traceability of the machine in case of loss, thanks to technology and the protection

Sustainability is a key and cross-cutting aspect for us: from the materials we design our products with, let’s think for example of HP Elite Dragonfly, a PC designed with some plastic parts › to the attention The smart printer detects ink levels and automatically orders new HP cartridges before the ink runs out completely.

How, according to Hp, do you build skills to put them into action and manage them?

There are, in my opinion, two fundamental aspects, both in terms of vendor logic and from the point of view of the system integrators: on the one hand, investments in knowledge and on the other hand, the proximity to customers and the ability to intercept their needs.

Innovation is growing and developing so rapidly that it is now essential to make continuous investments in the knowledge of technology • in this case of the so-called distributed • and to develop in-depth skills on specific and articulated topics such

The other essential element is the ability to listen to customers, to intercept their needs and, strong in their proposal, to formulate appropriate responses, able to bring to the customer a concrete value in the daily business activity.

How can Italian companies turn technological investment into value?

Surely paying attention to the areas where technology can make them the difference and embrace the novelty. It is important to consider the value of innovation in advanced technological objects, for example in a new generation computer, where the set of characteristics (security, SSD speed, audio, screen quality) really allows to make the best use of these resources, improving operational efficiency and therefore the


What is the significance of the management of technological transformation in companies, namely the system integrator?

Today’s system integrator must surely be able to answer the evolution of the questions of the SMEs that are facing digital transformation.

An evolution that sees technology and business closely related. The main features are therefore mastery of technologies, proximity to customers and the ability to put the company’s needs, technologies and business models into system.

What role does the system integrator play in the digital transformation of small and medium-sized enterprises, often without specific expertise in information technology?

Today’s systems integrators are expected to be a full-round partner, the selection and choice phase are critical for the growth of the company itself. It is therefore essential to choose a system integrator that can understand and understand all my needs, and that can translate them into value thanks to technological expertise, business and financial strength.

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