Google will reduce its globally requested commissions for developers who sell in-app digital goods and services through the Android store, Google Play.

This is a move expected from the market, and in response to what Apple already applied to developers active on the App Store.

Android’s producer has made it clear that, starting from July 1, it will reduce the cost of service for Google Play to 15%

The company also stated that it will impose a 30% cut on each dollar generated by developers through Google Play over the first million dollars in a year.

Sameer Samat, Android VP and Google Play, in a blog blog post said:

› We are always looking for new ways to give a boost to developers agies. This is why we are halveing the commission on the first million dollars of total revenue earned each year at the disposal of each Google Play developer who uses the Play billing system, regardless of size. We believe this is a fair approach in line with Google’s broader mission to help all developers succeed. With this change, 99% of global developers selling digital goods and services with Play will see a 50% reduction in commissions. These funds can help developers grow in a critical phase of their growth by hiring more engineers, increasing marketing staff, increasing server capacity and more.

As a platform we are not successful unless our partners are successful. Android and Google Play have always listened to our developer partners around the world and continue to take into account their contribution as we build and manage the ecosystem. We look forward to seeing more companies climb to new levels on Android and start further discussions with our developer community to find new ways to support them technically and economically while building their businesses.

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