First he left in North America, now he arrives in Europe: the…Customer First Award for Excellence is the new incentive and certification program that rewards the FCA dealers that stand out in its sales and service network.

The new FCA project is part of an innovation environment based on customer insights of dealers around the world and is based on the use of analytics.

As Benjamin Faes, MD Google Cloud Southern Europe & Emerging Markets, the G Suite’s collaborative tools, and in particular Google Meet during lockdown, have proved to be crucial in the process of • Now our commitment also extends to the use of smart analytics solutions and data analysis to help FCA improve the quality of its products and services, remote collaboration and facilitating dialogue with customers • • • •

The program will start with around 1,200 dealers in Italy, France, Spain, Germany, the United Kingdom, Switzerland, Austria and Belgium, to extend in 2021 to other countries.

As explained by Pietro Gorlier, FCA’s Chief Operating Officer for the EMEA region, with Google Cloud will be used analytics for a customer experience s program that will be based on four areas: satisfaction

Dealers can use

With…Customer First Award for Excellence Fiat Chrysler Automobiles aims to offer those who enter the dealership a customised experience: the customer will be able to consult the opinions and opinions of thousands of consumers who have already visited the

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