The first edition of Milano Digital Fashion Week is scheduled from July 14 to 17. Organized by the National Chamber of Italian Fashion, with the support of the Ministry of Foreign Affairs and International Cooperation and ICE Agency, will have the presence of 37 fashion brands.
The presentation of the collections Man and pre-collections Man and Woman for Spring-Summer 2021 will be made with an innovative formula, through a digital live portal that will be a virtual place to meet, discover the news of the season, compare
Accenture has designed and developed the digital experience, building and creating the innovative technology platform, and Microsoft has made available its solutions and expertise to design and support the development of the digital hub.
Together they have created a multimedia platform that offers specific services for the different actors involved in Milan Fashion Week projecting it towards the future of the sector.
The Milano Digital Fashion Week is divided into four days of live events that can be used 24 hours a day, covering different time zones, including the American one through the New York Times, which is official streaming partner of Milano Fashion week.
The schedule includes an update calendar, which will provide slots where each of the participating brands will be given the time to express their creativity and new collections.