With the aim of playing a leading role in the market for XM, last November SAP announced that it had reached an agreement for the acquisition of Qualtrics International. The transaction was based on a transaction of 8 billion dollars. However, in order to ensure that the acquisition was effective, the usual closing conditions and the achievement of regulatory authorisations had to be fulfilled. These practices have been completed and now comes the news that SAP has completed the acquisition.

Ryan Smith will continue to lead Qualtrics with the role of CEO and the company will operate as an entity within the SAP Cloud Business Group by preserving brands, employees and culture. The two Provo headquarters, Utah, and Seattle, Washington, will also be maintained.

We remind you that Qualtrics is a pioneer in the world of software for experience management that allows organizations to grow in the experience economy focusing on achieving goals and evaluating the value of feedback from customers, employees, products and external brands The acquisition accelerates the new XM category by combining Qualtrics experiential data with SAP software operational data.

By addressing over 425,000 customers and the global sales force of about 15,000 SAP people, Qualtrics will have the opportunity to grow rapidly on the world market.

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