The interview with Massimo Pizzocri by Epson.

One year after the launch of the recovery plan at European level, which led to the PNRR in Italy, 01net carries out an investigation, based on a series of interviews with the main companies operating in Italy in the ICT on their strategy for digitalisation of the

We talk with them about four key themes of digital transformation: resilience, cybersecurity, cloud, environmental and social sustainability and the answers allow you to build the ICT reality participation map for the country’s growth in the digital sense.

And there is one more theme, the fifth: in a spirit of consultation, we ask that Italian entrepreneurs be given an extra idea, capable of producing immediate value in terms of efficiency and competitiveness.

For Epson, the CEO Massimo Pizzocri has responded.

A year after the Recovery Plan, where are we with the real transformation of the country: with what solutions, skills and services do you participate in the missions of the PNRR involving digital?

The PNRR makes explicit reference to resilience. This means that the plan has a dual objective, not only that of recovery but also that of endowing our country with structures and competences that can develop a new approach of flexibility. And flexibility also passes through digitalisation. In this sense, the digitisation of the Public Administration has a prominent role to play. With our solutions we want to accompany the Public Administration in the process of dematerialization that must be started to move from the current reality to the digital one that is now asked to Italy to build. I believe it is important to focus on people and therefore, in this process of progressive dematerialization

2021 was the year in which the theme of cybersecurity landed in all businesses. What concrete prospects did you give for 2022?

If security was already one of the main points of concern of companies before the health emergency and the massive activation of remote working, it is a major issue today. Companies have the responsibility to ensure the security of their data, of corporate assets. The peripherals as such may be external access points to networks. I imagine a future where peripherals will no longer be such, but like all devices (tablets, laptops, mobile phones) will reside within the system in order to guarantee the same standards as other working tools. Nothing in security has to be peripheral, everything has to be in the middle. The goal is to work with the best systems integrators in Italy to redesign the architectures of our customers’ environments.

The key component of digital transformation is the cloud. What are the choices that Italian companies will have to make in 2022?

As Epson we have worked in this direction especially in the retail and hospitality sectors. Epson first launched cash-point printers several years ago, able to dialogue directly with the cloud: the Intelligent POS. With the recent tax legislation and the introduction of the Telematic Recorders who send daily data to the Revenue Agency, the Intelligent POS have played a leading role. We have over 200,000 customers and every month the park is set up by 10,000 units. And since October we have also launched the Scontrino Smart, which, issued by Epson devices, is the first digital tax receipt: it is worth as the paper one and represents another step towards digital innovation that we offer to exhibitors who will join you.

After the Cop26 it was understood that sustainability, both environmental and social, now affects not only all countries but also all companies. What is your strategy on these issues?

Epson has been active on sustainability issues worldwide for over 50 years. Both with process-related actions and product development projects that aim to minimise their impact on the environment, throughout the life cycle. In this sense our proprietary ink jet printing technology, Heat-free Technology, allows to reduce up to 90% the electricity needed for the operation and waste produced (the exhausted consumable) with important consequences: if we think that in Italy we have more If we consider the 20 million Italian families, there is another solution, Epson EcoTank, the printer without cartridges that has reached 60 million units sold worldwide, which has rechargeable tanks and bottles to be disposed of in plastic,

ICT idea of 2022

If you were to offer a single investment (product, solution, methodology) to an Italian company, a choice that could produce an immediate benefit in terms of efficiency and competitiveness, what would your advice be about?

I believe that the key words for next year are cooperation and training. We must focus on people by offering tools that enable them to increase their skills and to work together efficiently even in hybrid form. In every area.

I think of companies that through large projection surfaces can interact with people remotely and have more productive and empathic forms of dialogue and comparison. And I think about schools. We all hope that our boys will not have to relive situations where they are all and long in DAD.

I think, however, that we can also bring something positive from this experience: large interactive projection surfaces could allow us to experiment with new forms of distance teaching, for example to offer value content to larger audiences, and to grow the offer

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