Perhaps Italian companies are really able to combine the ecommerce with export: emerges from the data of the eBay export barometer, in fact, that almost 4,000 Italian companies have exported for the first time in 2018 through the platform, double
Of the more than 35,000 Italian professional sellers on eBay almost 70% export their products and over 57% export their products to more than ten countries
This is a much higher percentage than the export rates among traditional companies, which is around 5%.
Looking at the countries to which these companies export more, it is surprising that France is the first destination for business volumes and for the number of items sold in 2018, surpassing Germany for the first time, which stands in second place. Then, on the European borders, Spain and the United Kingdom.
In addition to offering the opportunity to open up to the world, the eCcommerce is a way to easily reach many more countries.
According to the recent Report on the inclusive growth of small Italian companies online, published by the Public Policy Lab of eBay, compared to 14.8% of Italian SMEs exporting to more than ten markets, on eBay over 57% of Italian companies succeed in exporting
At regional level Campania is confirmed as the region with the highest number of companies exporting through eBay, followed by Lombardy, Puglia and Sicily.
The fact that emerges, therefore, is that it is the territories where the unemployment rate is higher and traditional entrepreneurship is struggling to take off that the ecommerce has the strongest impact: Campania, Sicily and Puglia, together with Basilicata and Calabria
As for the product sector that is most successful abroad, the record goes to spare parts and accessories for cars and motorcycles.
As said Sara Cendaroni, Head of Trading and Sales of eBay in Italy, Those who export online record very positive numbers in terms of volumes and destinations that they manage to reach. Foreign markets represent a huge potential for Made in Italy and for this reason we work to ensure that Italian companies can open up more and more to the world, maintaining their identity and successfully integrating the online and offline channels.