Vtex announces the acquisition of Workarea, a provider of US-based cloud-based commercial platforms, thus strengthening its presence and commitment in the US and Canadian markets.

Building on Workarea’s business experience, the fastest growing ecommerce platform (according to IDC) aims to accelerate growth and strengthen its team in the United States, reaching 100 employees.

Workarea customers are retailers, such as the eco-sustainable fashion brand Reformation and the manufacturer of Sleep Number mattresses and bed linen, which add more than $1 billion in gross goods volume to Vtex, equal to 20% of the

With Vtex, the current customers of Workarea will have access to leading technology and business solutions in the industry, while Workarea will integrate the features of B2B content led business to the Vtex platform.

For Daniela Jurado, General Manager of Western Europe of Vtex, combining experiences, › we intend to offer a robust and integrated solution that can provide a real contribution to their activities, especially in difficult times such as

With this acquisition, Workarea customers will be able to build their marketplaces without relying on third parties.

The distributed management system of Vtex orders will allow Workarea customers to improve their approach to OMnicality, which has become decisive in the last year.

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