Every day we hear about clouds, declined in different ways, including storage, often in practical terms, but they are more appropriate and useful to the world of large enterprises than to the people of the PMI.

In fact, cloud storage solutions are, by their very nature, extremely scalable, both in terms of technical and economical offering. Not all, in fact they require the same amount of storage, and it is not necessarily proportional to turnover. Just think, for example, of a professional photographer: alone, it could easily generate more data than a small manufacturing company.

Essentially a cloud storage is a remote data storage space, so not physically located at our home. The advantages of using it are many, and the success is quite amazing.

Cloud storage, differences

First of all, an on-premise storage (at our headquarters) provides for an initial investment, which in the case of cloud storage does not exist.

Furthermore, even after purchase, regular maintenance, sometimes even extraordinary, must be carried out and costs are objectively not preventable.

Conversely, a cloud storage free of all these costs: you will know how much to spend right away, and you can also increase or reduce the space you have occupied, and its usage fee.

Scalability is one of the most appreciated qualities: unlike on-premise solutions, scalability in the cloud is virtually endless, and again without infrastructure costs.

In addition, a virtual storage, cannot be stolen, or suffer damage in case of adverse events. Last but not least, you can access it from anywhere or platform, often even with dedicated apps.

Cloud storage, objective limits

All the gold that shines? Of course not, cloud storage also has weaknesses. First of all, performance is closely linked to the connectivity that you have.

It is clear that the experience of use, and the concrete possibilities, are different for those who have (for example) an FTTH line, compared to those who are unfortunately relegated to an ADSL.

A second limit is the fact that data is in the cloud: in some particular cases, a company may not be able to transfer its data to a public cloud, for policy choices, or for other reasons.

In these cases, we often talk about hybrid clouds: a mix of on-premise data (maybe unmoved ones) and cloud storage. There is also a security theme: First of all, accounts must be protected using appropriate passwords; also, the data inside reflect what we produce.

So if we save a wrong or corrupt file, we can recover it under the same conditions. A reasoning obviously shared with any other backup system, but that is always good to remember.

Cloud storage: what the market is proposing

Let us see, then, what the market proposes. With a necessary premise: even if we are not talking about SaaS, or IaaS, this is not why the choice of the service provider is secondary.

In particular, be wary of unknown operators: it would certainly not be a pleasant surprise, suddenly find ourselves without any more data, and with the provider simply disappeared into thin air.

There are many cloud providers, and we list some of them among the most popular. Each of them has a characteristic offer, and the specific characteristics allow you to more easily identify the most congenial one.

You will also find that you may want to turn to multiple managers to enjoy the various advantages offered. And this is the multicloud.

The cloud, in fact, is not as often indicated, a monster that devours data, but if anything an opportunity, which often allows those who have less budget to recover at least partially the technological gap with competitors.


The Italian provider, pioneer in the cloud world offers, has a wide range of proposals. Offering simple storage is not part of Aruba’s commercial strategy, but it also offers products that are extremely easy to exploit, such as Cloud Backup.

However, the rich bouquet proposed by Aruba is also noteworthy, also due to the extremely aggressive pricing policy that has always characterized the company. And it is good to remember, always offering performance and quality in a country, Italy, which is sadly known as one of the least technologically evolved in Europe.


Amazon does not offer pure online storage: Amazon S3 itself is object storage, not a traditional file storage.

Aws’ cloud storage offer, however, does not exclude the Pmi world, and indeed to better accommodate the demands of the small business world, it also has a guided page, to bring the potential customer in contact with an Aws partner, able to guide the

A choice that we feel we support and that indeed would need a robust improvement path from Amazon: after a few clicks, in fact we are faced with pages in English, generating definitely some difficulties to the potential Italian customer.


Google One, Google’s basic storage, is also offered in version with annual fee, suitable for families in smaller cuts and certainly for a more professional target to grow proposals, which reach 30TB of data, a decidedly large volume. All offers also include technical support from Google experts, a non-secondary factor for customers not always particularly prepared at technical level.

Google, of course, has much more complex offers, aimed at business users who have already embraced the world of the cloud, and are therefore more technologically prepared to face strategic choices on computer development as well: Google Cloud collects them all. For the Pmi world, however, we definitely point out G Suite: a real work suite, with office tools in the cloud, and a storage of at least 1 Tb per user.


The historic brand of the world’s IT has a mix of highly articulated proposals, in line with what might be expected: from private servers to cloud hosting, through multi-cloud. Traditionally, the Ibm world is aimed at a customer who, if not necessarily of enterprise level, at least has already evolved sufficiently in technological terms, or at least makes use of a partner who can guide it.


The world’s most popular example of SaaS is a Microsoft product: we are talking about Office 365, which besides understanding the well-known suite of Office productivity applications, also adds a robust online storage.

On the pure storage side, Microsoft offers OneDrive for business, with space starting from 1 Tbytes. It is obvious, however, that synergy with Office 365 is the real added value that only Microsoft can offer, and that for many it could be the first real point of contact with the cloud universe. A virtually painless way, through already known tools and trusted ones, is definitely a good start.


The first Italian telephone operator has long been a service provider, including a robust cloud offering. Virtual servers, housing accommodation, hosting, but also virtual stations with remote desktop access: Tim proposed only phono and data connections in the long run. There is also a part dedicated to cloud storage, both with flat profile and on consumption. Of course, the former monopolist can rely on a robust customer base, and a top-of-the-market connectivity.


The Sardinian provider also has a wide range of solutions dedicated to the world of the cloud: whether it is electronic invoicing, virtual desktops or migration services, the proposals are well articulated and sufficiently deep. Tiscali also offers an interesting backup service called Mozy backup, particularly suitable for the PMI world.

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