The interview with Fabio Luinetti, Citrix Italia’s country manager.

One year after the launch of the recovery plan at European level, which led to the PNRR in Italy, 01net carries out an investigation, based on a series of interviews with the main companies operating in Italy in the ICT on their strategy for digitalisation of the

We talk with them about four key themes of digital transformation: resilience, cybersecurity, cloud, environmental and social sustainability and the answers allow you to build the ICT reality participation map for the country’s growth in the digital sense.

And there is one more theme, the fifth: in a spirit of consultation, we ask that Italian entrepreneurs be given an extra idea, capable of producing immediate value in terms of efficiency and competitiveness.

For Citrix, the country manager Fabio Luinetti responded.

A year after the Recovery Plan, where are we with the real transformation of the country: with what solutions, skills and services do you participate in the missions of the PNRR involving digital?

Without a doubt, the bursting of the pandemic has led to an acceleration of digital transformation in all sectors: many investments in technology have been made and will have to be rationalised and stabilised. Today, however, the real challenge is to take a step forward and also to deal with employee engagement and work experience.

It is no longer just a question of ensuring business continuity, but of allowing companies and people to grow in a world of work that is moving towards a hybrid model, which calls for a review of operational models, processes and their integrations. This is where Citrix comes in, thanks to a secure and cutting-edge technology platform that not only allows you to work remotely effectively, but to improve the productivity of each and to enhance their talent.

We are talking of course about Citrix WorkSpace, whose features and features will play an important role in the implementation of many of the objectives related to the missions of the National Recovery and Resilience Plan (PNRR).

2021 was the year in which the theme of cybersecurity landed in all businesses. What concrete prospects did you give for 2022?

Security is a fundamental aspect for us. Of course, as the number of devices is multiplied and the perimeter is widening, the ways that previously ensured the security of the corporate network today are no longer enough and a Zero-trust approach is needed, which analyzes the user’s behaviour to every access and limits resources

All this, of course without compromising the quality of the working experience that remains at the heart of our priorities. With this aim, we have recently launched Citrix App Delivery and Security Service, a solution designed to help IT transform app distribution into an efficient process, which will allow companies to improve their revenues by generating apps quickly and safely without, The integrated web application firewall, the management of the Bot and the protection of the API bees will enhance the holistic protection of the most valuable and most vulnerable assets.

The key component of digital transformation is the cloud. What are the choices that Italian companies will have to make in 2022?

Today companies are no longer wondering whether to adopt hybrid work, but the way in which to do it and the level of effectiveness they will be able to get from it. A recent study by Citrix, • The era of Hyper Innovation, shows that hybrid work has gradually given rise to new forms of collaboration, often more effective than traditional ones and has allowed many more voices to be heard, bringing the In this context, companies install cutting-edge technologies to become more resilient, more productive, more flexible and more competitive, but at the same time. For example, if homework has been a major pillar of corporate resilience and productivity in recent quarters, things are changing again and are aiming to improve flexibility. This requires a cultural leap which is at least as important as the technological one and, above all, must take place simultaneously with the digitisation of work: moving in a non-traumatic way from a culture based on the presence in the workplace to a result based one, otherwise a company

After the Cop26 it was understood that sustainability, both environmental and social, now affects not only all countries but also all companies. What is your strategy on these issues?

Citrix products help companies reduce emissions by allowing them to leverage virtualization solutions, reducing the space needed for offices and the need for commuting for employees. From a social point of view, flexible work solutions can help to remove geographical and demographic barriers, promoting equal opportunities. The most significant contribution of smart working to sustainability, however, comes from the fact that employees can work more efficiently.

This efficiency gain not only improves their motivation level and worklife balance, but will also help to further reduce the ecological footprint of each. Modern digital workspaces, in fact, have integrated Artificial Intelligence capabilities that give priority to the most important tasks and make available information and documents related to them with a single click.

This saves time and energy that long research would require, if you were to go hunting for information in company repositories or through a search engine. In this way, smart working helps to minimize energy consumption related to the many workflows and transactions of everyday office life.

ICT idea of 2022

If you were to offer a single investment (product, solution, methodology) to an Italian company, a choice that could produce an immediate benefit in terms of efficiency and competitiveness, what would your advice be about?

Without a doubt Citrix WorkSpace that, in its many variations, already today supports organizations , both in the public (central and local) and in the private, in the processes of digital transformation and modernization of the

Citrix Workspace guarantees a complete and virtual work environment and is accessible from any device and network for secure access to all business tools. The platform has a set of safe, integrated and independent technologies that allow the processes through which each organisation pursues its objectives to be modernised, simplified and innovated.

With Citrix Workspace, it is possible to transform remote work into real smart working, through the distribution of innovative IT services for any application, network or device that guarantee an excellent level of working experience. Thanks to the Citrix Workspace Artificial Intelligence capabilities, it will be possible for employees to focus on the value-added tasks for which they were employed, giving the most repetitive and boring tasks to the AI.

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