Aws interviewed 10,000 professionals, senior and IT managers in Europe (but not in Italy: France, Germany, Israel, Spain and the UK) to understand how they were able to reinvent the business during the Covid pandemic

The survey showed that the pandemic exposed the limitations of conventional business planning: annual roadmaps built in the illusion of control and past-based forecasts proved to be inappropriate.

Many companies admitted that the need to rapidly transform during the pandemic was a challenge: 46% of respondents reported how their organization struggled to adapt.

The same percentage mentioned the threat from new entrants to gain new market shares: companies had to revise their plans to adapt, innovate and create faster, all of this without increasing costs.

Despite this difficult period, a new type of enterprise has been created: companies have integrated innovation into the strategy and use technologies such as cloud to move quickly, experiment and accelerate new business models and regain lost market shares.

Two out of three managers (65%) claim that their organization has emerged from the most agile, adaptable and confident pandemic in the future.

They also confirm that the cloud helped them reinvent and innovate (65%), scale to meet demand changes (63%) and reduce costs (60%).

Almost two thirds of respondents (64%) claim that their organisation used new cloud services during the pandemic and 40% even used cloud technologies for the first time.

Digital transformation initiatives have been anticipated by almost two and a half years.

Managers interviewed by Aws underlined the confidence and optimism towards the future for 89% of their activities will grow in the next year, predicting on average an increase in revenues of 21%.

Business leaders have learned a number of lessons from the pandemic, such as the importance of more agile work practices (58%), better collaboration to solve problems (56%) and closer customer relations (55%).

They are now actively using digital transformation initiatives to improve productivity, collaboration and customer experience and help employees to enrich their skills.

Among the business decision makers 69% say they have a clear strategy to seize opportunities and 60% agree that in the post-pandemic they will still have to adapt their business model.

Cloud services are firmly at the heart of the economic activity of the future. According to our research, 64% of companies intend to adopt technologies such as cloud computing in post-pandemic and 54% say that their business depends on the cloud.

There are alarm signals for some companies regarding agility and transformation.

The internal challenges that companies still face are different: 50% of decision makers say that their organisations have not yet understood how to associate business-related problems with technical solutions, 47% say that employees are reluctant to change and 42% notice a lack of skills.

In the post-pandemic, transformation will not be a priority for all business leaders, in fact, only 50% plan to continue to transform after the Covid-19. These companies will face pressure on several fronts.

In many established companies, the pandemic has generated a new reinvention spirit that has accelerated the transformation of years and new entrants, called breakers, have adopted more quickly cloud technologies to gain market share.

Leave a Reply

Your email address will not be published.

You May Also Like