Tim Cook didn’t mention it during the presentation of
new products and so the news did not dictate much stir. But instead
Apple SIM is an innovation of such a scale that it could
revolutionize the way you relate to telephone operators.
It is a SIM that is installed
directly from Apple within its devices with connection to
mobile network (for now only of the Air 2 and Mini 3 and exclusively in
Usa and UK) and allowing you to freely choose which mobile operator
Take a subscription. All without having to make long-term commitments
and also being able to exploit a data plan of local operators (also for periods
limited) when you are away from your country of origin. I mean, everything.
The opposite of what we are used to doing now.
The operation is simple: on the device, the new virtual Sim allows
to display a series of offers from different operators including
select the plan deemed more convenient, being able to pass, if you are not
satisfied or better offered from one operator to another without
never change the SIM.
The regulations that currently regulate the telephony market have granted Apple
to offer this new initiative in the USA and the UK easily. And a lot
Cupertino’s company will probably use these countries as a test for
a possible extension of the proposal to other countries.
In Italy, as you know, to start a contract with an operator you have to pass
The Commission is also aware that the Commission has not yet taken a decision on the matter.
time before the Apple SIM arrives. However, the timing could be
Acelered by the fact that the proposal of the Morsicata Apple is in line with the
The Commission has also proposed that the Commission should take the necessary measures to ensure that the Community’s competition policy is not distorted.
allow easier and more convenient management of national contracts; and
International. But also towards the introduction of SIM carrier-free, i.e. freed from a specific operator. Also
if, after all, the Apple Sim could lead to always have a
The only interlocutor, especially in the area of payments: and this could be