Because stores need ultra-wide gang now

The retail sector is facing a digital transformation at an unthinkable pace up to a year ago: two lockdowns during 2020, with long months of lowered shutters were a very hard hit for not a few stores, which saw in the digital the only way of

The impact of the Coronavirus emergency has accelerated processes and projects already underway, as well as forcing less likely entrepreneurs to equip themselves with digital tools in a very short time.

The least common factor of any digital transformation activity in the retail sector can only be ultra-wide bandwidth connectivity.

Talking about enabling factor is often a cliché, but in this case it is a very appropriate definition.

It is thanks to the optical fiber, in fact, that the retail sector can face a crisis that is very serious and in many respects completely new, addressing it with equally new tools.

An example is what sees the spread, increasingly widespread, of the so-called Click and Collect.

The Click and Collect is a purchase method that gives the customer the possibility to book or order items available in an online store, and then go to the selected physical stores to collect them.

In this way, only the shops that have the product in their own warehouse will be offered as a collection point for the user who comes from the Internet.

A hybrid solution that adapts very well to the habits of Italians, not rarely little accustomed to making online purchases.

In this way the physical stores acquire a new role and a new value adopting that so-called physical model, (name born from the crasi between physical and digital) in which the technology acts as a means between the conventional retail and an ecommerce

In addition, fiber optics allow the use of real-time cloud solutions for the management of incoming and present goods, avoiding dangerous stock interruptions. As the shopkeepers know, non-sale and image damage are always lurking and traveling coupled.

The adoption of modern Crm systems also passes through ultra-wide and low latency bandwidth connectivity: thanks to optical fiber and innovative solutions it is possible to create a modern customer experience, for example by suggesting to a customer an outfit in line with the

The combined exploitation of IoT and edge computing devices (both connected to ultra-wide bandwidth) then allows the creation of real virtual fitting rooms, able to show customers how to dress a garment without having to wear it: a particular not

Another technology that uses optical fiber as the basic layer for its operation is that of the increased actually viewers.

By wearing these devices a customer can (for example) see in a photorealistic environment a sofa, a living room or a bedroom without taking a single step, and even observe these elements inside his own home, elaborated thanks to cloud and broadband

It is easy to imagine how important such technology can be for shops active in the furniture sector, where the costs to be incurred for the exhibition of furniture and for exhibition surfaces are very high.

And since the customer experience is the basis of any successful retail, it would be impossible to think about the omnichannelity or use of chatbots in the absence of high-speed internet connections.

Today, customers expect to be able to get in touch with business from any point of contact (chat, social network, email, as well as of course on the phone) and expect clear, comprehensive and above all quick answers.

Here too, the importance of high-speed lines, on which the machine learning algorithms are based, with which contact centres are increasingly effective, precise in providing automatic responses and even able to interpret customer sentiment, is evident.

To learn about fiber and its advantages, download our dedicated Guide to the choice of the best Internet connection for professionals, working groups and small businesses

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