2020 is about to end and the Covid-19 emergency has changed the way we work in many ways, accelerating smart working and digital transformation, with a profound impact on the printing world.

Tino Canegrati, president of Assoit, presented the results of a research conducted by the Assoit Study Centre and for this very authoritative, representing the entire printing industry.

The future of printing is smart, Canegrati stresses. After a 10.8% decrease in 2020, mainly due to the early year lockdown, Assoit expects for 2021 a recovery in turnover (+5%) that will continue, albeit at a reduced rate, in 2022 (+2%)

The press services managed will drive the recovery, and even in 2020 this important component has maintained and even slightly increased its specific weight.

The future will be designed by smart working, emphasizes with a decision Assoit: a model that was actually imposed by the emergency health.

The printer heritage is rapidly reconfigured, to adapt to a new element: l’Hybrid Workplace.

The continuity of printing has therefore been subjected to deep digital transformation processes; printing devices must be able to adapt to environments • often domestic • with environmental and footprint requirements that are very different from those of a departmental printer or multifunction.

We asked Canegrati if this also involved rethinking product lines for players in the industry, and the answer was yes. The Italian manager, with great realism, recalled how industry has always known how to shape the changing needs of customers.

The example made by Canegrati on the creation of vehicles such as city cars to respond to the criticalities of the movements in the metropolis is consistent with the transformation of increasingly fragmented and small working environments.

Assoit’s president has shown himself to be serene and positive about future prospects: the challenges that the channel and the MSPs will face will not be simple and in many ways new, but at the same time open up interesting business opportunities.

A further positive parameter in perspective is the approach of the younger generation to the use of printers. It is no mystery that many students were unfamiliar with printing, receiving the material already ready in the school. There are countless households that have equipped themselves with printers or multifunctions, and throughout the period from the first lockdown to today the growth of prints in home sector has at least partially offset the drastic reduction in the traditional work sites.

The printing market has therefore shown a general hold, also with respect to the effects of lockdown and outlook for the next two years indicates a recovery for 2021 and 2022 motivated by a transition of approach and value from page to document, in line with the trend towards

Tow for sale will be the study of solutions adapted to recent needs and the complete integration of these services with the functionalities of documentary processes. The document is now recognized as a valuable element and in this logic the functions to manage and scan it become rewarding.

A unanimous forecast emerges from the interviews conducted during the research: we will see a \”liquid” transformation also of the workplace for which the use of smart working will be a lasting model, to which many companies are oriented.

According to Assoit, unexpected opportunities are therefore opened. Suppliers and channels are called to be drivers of this change, in a market that today has greater awareness of the advantages offered by the use of acquisition and printing systems.

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