The artificial intelligence market responded well to the health emergency, marking a 15% increase compared to 2019 and reaching a value of 300 million euros, of which 77% commissioned by Italian companies (230 million) and 23% as project exports (70 million).

The expense is driven by the component of the software, which is worth 62% of the market, the services are worth 38%, marginal the hardware component. Most investments are dedicated to Intelligent Data Processing (33%) projects, algorithms for analysing and extracting information from data, while initiatives that have grown more in terms of resources are chatbots and virtual assistant (10%, +28%)

Although the budget problems caused by the pandemic have been a strong barrier to the spread of AI solutions (indicated by 35% of companies), these are now present in 53% of Italian medium-large companies and the realities that have been in progress fully operational projects, passed by

In the last twelve months, artificial intelligence has attracted increasing interest from the institutions: the Italian Strategy for Artificial Intelligence has been published, the basis for the birth of the Italian Institute for Artificial Intelligence has been laid. And it is now a concept also known to consumers, with 94% who have heard at least once about AI and 51% who have used products and services with artificial intelligence functionality.

These are the main results of the research of the Artificial Intelligence Observatory of the School of Management of the Politecnico di Milano.

Artificial intelligence projects that attract more investment are algorithms for analysing and extracting information from data (Intelligent Data Processing), which cover 33% of expenditure (+15%). The following are the solutions for the interpretation of the natural language processing (Natural Language Processing) with 18% of the market (+9%), the algorithms to suggest to customers contained in line with the individual preferences (Recommendation System) with an incidence of 18% (+15%) and The remaining 20% of the market is equally divided between Chatbot and Virtual Assistant (10%), which are projects with the most significant growth (+28%), and Computer Vision initiatives (10%, +15%), which analyze the content of an image in

The most active sector as investment in AI solutions is finance (23%), followed by energy/utility (14%), manufacturing (13%), telco and media (12%) and insurance (11%).

Artificial intelligence in enterprises

More than half of the 235 Italian medium-large companies analysed by the Observatory activated at least one AI project during 2020. But there are considerable differences between large companies, where these initiatives are present in 61% of cases and focus on organisational and cultural growth as well as on data enhancement and algorithm development, and medium-sized companies, which still appear to be unmature and have projects active only in the 91% of the sample has a positive opinion on AI initiatives, with results above (45%) or online (46%) with expectations, only 9% hoped for better results.

The pandemic did not curb the approach to the companies’ AI, but it did reduce the resources available. The budget decrease was the main barrier to the adoption of AI solutions, indicated by 35% of the sample, especially in smaller realities and in the sectors most affected such as manufacturing. The other obstacles most identified by companies are the low commitment of top management (34%), the limited digital corporate culture (26%) and the difficulty in defining how to apply the AI within the business (26%).

Consumers and artificial intelligence

Consumers • Artificial intelligence is now known to almost all Italian consumers, 94% have heard about it at least once, and the majority have a correct conception of it, linked to the automation of specific tasks (65%), driving vehicles Over half of users (51%) have already used products and services that include artificial intelligence features, mainly voice assistants of the phone (65%), smart speakers such as smart home speakers (62%) and systems that provide suggestions on ecommerce sites

The overall assessment of the AI is positive for 83% of the users interviewed, a percentage that rises to 91% when considering users of products and services with artificial intelligence functionality.

Leave a Reply

Your email address will not be published.

You May Also Like