The Authority of Competition and Market issued a fine for 10 million euros for Apple Distribution International and Apple Italia S.r.l. (hereinafter Apple) for two distinct unfair commercial practices.

The first concerns the dissemination of promotional messages from different iPhone models • iPhone 8 • iPhone 8 • • • • • • • • • • • • •

According to the Authority, however, it was not clear in the messages that this property is only found in the presence of specific conditions, for example during specific and controlled laboratory tests with use of static and pure water, and not under normal conditions of use of devices by consumers.

In addition, the simultaneous indication of the disclaimer

The Antitrust also considered it appropriate to integrate aggressive commercial practice into the refusal by Apple, in the post-sales phase, to provide warranty assistance when those iPhone models were damaged due to the introduction of water or other liquids, hindering

For these reasons, the Authority has decided to impose sanctions for a total of 10 million euros on Apple Distribution International and Apple Italia S.r.l. and has ordered the publication of an extract of the measure on the website, on the web page

Well the new fine imposed by the Antitrust to Apple, but the sanction appears definitely ridiculous compared to the damage caused to users. This is what Codacons says, commenting on the €10 million fine for misleading advertising on the resistance of iPhones to water.

Now all iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11pro and iPhone

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