According to the latest analysis of Sensor Tower, a company specializing in market intelligence and insight for the global economy app, Apple’s App Store’s top publishers earn an average of 64% more than Goog
Top 100 app publishers on Apple’s App Store and Google Play generated a combined average of $130.4 million in consumer spending globally during the first quarter of 2019, according to Store In estimates.
The main publishers of the App Store recorded an average gross income of $83.8 million, equal to 64% more than the average of $51 million spent on the apps of the most profitable 100 publishers of Google Play.
Sensor Tower analysed quarterly consumer spending for apps of the top 100 publishers on the App Store and Google Play, between the first quarter of 2014 and 2019. The analysis revealed, explains the company, a compound annual growth rate (CAGR) of about 31% during this period, with individual CAGRs of App Store and Google Play very close, at 31.3 and 31.2 percent, respectively.
The average customer spending for top 100 publishers globally last quarter was 12.1% higher in both stores than in the first quarter of 2018, when the estimated expenditure was 116 million dollars. Moreover, the average of 130.4 million dollars last quarter was 285% higher than the average of 33.9 million dollars spent on these publishers in the first quarter 2014. The average of the App Store has grown by 291% since then, while Google Play has increased by 289%.
In examining in particular the 100 non-gaming app publishers with the highest collections, Sensor Tower found that the difference in average customer spending between the App Store and Google Play is much greater. Customers spent $23.3 million on average in apps from the main non-gaming publishers on the App Store in the last quarter, compared to $7 million on Google Play.
This is a 232 percent difference, Sensor Tower points out, with the main non-games publishers on the Apple platform who have cashed on average 3.3 times as much as their Google Play counterparts. The first 100 non-games publishers in both stores have cashed on average 29 million dollars during the first quarter.
Sensor Tower data would seem to suggest that Apple’s App Store users are more likely to spend on productivity, creativity and other activities, as well as games. Gaming remains, as we see later, the main tow for both stores.
The average gross revenues of the 100 main non-games publishers in both stores increased to a CAGR of 56% since the first quarter of 2014, with individual CAGRs for the App Store and Google Play respectively of 56.1% and 50.9%. Customers spent around 33 percent more on average, on apps of the top 100 non-gaming publishers, in the last quarter of 2018, with average spending on App Stores increasing by 30.5 percent year-on-year and 44.4 percent on year-on-year.
The gap is slightly reduced when it comes to gaming app publishers. Sensor Tower has analyzed the top 100 publishers of games in general and on each store, finding that the difference in average spending between the App Store and Google Play was in this case closer, but still very favorable to
An average of $114.5 million was spent on apps of major games publishers on both stores last quarter, about four times more than the $29 million average revenue of the major non gaming publishers. Last quarter, the main App Store video games publishers received an average of $70.3 million, 48% more than the $48 million recorded on Google Play.
The average revenue of the 100 main games publishers in both stores grew to a CAGR of 28.5% from the first quarter of 2014, with Google Play growing slightly faster than the App Store: 30.2% of CAGR vs. The average of the 100 biggest Google Play games publishers increased by 12.6 percent in the first quarter compared to the quarter of a year ago, compared to 9.8 percent growth in the App Store.
The analysis of Sensor Tower confirms that Apple’s App Store remains the main mobile store in terms of consumer spending, from a variety of different perspectives. A trend that is not new, but that is confirmed, considering that last year customers would have spent 88% more on App Store than on Google Play, always according to the analysis of Sensor Tower, available at this link.