Prime Day, the annual Amazon event, will be held on 21 and 22 June, kicking off the summer with two days of offers always very expected by Italians.

An exceptional shopping awaits Prime customers, who will be able to access more than two million offers in different categories.

For example fashion, home, beauty and much more, along with numerous advantages to enjoy entertainment and exclusive on Prime Video, Amazon Music and Prime Gaming.

The Prime Day will begin at midnight (00:01) on June 21 and will last until June 22 for many countries including Italy.

What to do if you are not yet Prime customers? Anyone can sign up and start a free use period of 30 days to enjoy discounts and offers during the Prime Day.

Amazon Prime Day, meeting between Pmi and millions of customers

Customers on the Prime Day will be able to choose from over a million offers of products from small and medium-sized enterprises, including a selection of products from the 14,000 SMEs that sell on

Among them, companies run by women, family run and many others. Amazon will invest more than $100 million globally during this Prime Day and for the rest of 2021 to support the success of the SME that they sell on Amazon.

The support includes promotional activities to encourage customers to purchase products on Amazon.

Prime Day offers them the opportunity to show their products to millions of Prime customers around the world looking for great deals.

This year Alexa and Amazon devices will be the protagonists of the Prime Day.

From the start, customers can ask Alexa for all the curiosities about the Prime Day and set a reminder for the day of the event.

Just ask • Alexa, when will the Prime Day? • • • • • • • • • • • • • • Also, by pronouncing to your…Alexa device, keep me updated on the Prime Day, customers will be notified through notifications of the official start of the Prime Day.

Finally, on 21 and 22 June, by pronouncing Âlexa, what are my Prime Day deals? Â Â Â Â Â Â Â Â Â Â Â Â

The many ways to support small and medium-sized enterprises

You spend 10€, you get 10€: from Monday 7 June until Sunday 20 June, customers who will spend 10€ in products and brands of small and medium-sized enterprises on, including the items of the Amazon showcases Made in Italy, Handma This promotion is fully funded by Amazon to bring local SMEs into contact with customers.

Smaller and more medium-sized companies than ever: this year, more than 300,000 global sales partners will be included in the promotion •Spend € 10, receive € 10 • • •

A dedicated showcase: To enable customers to easily support SMEs during this Prime Day, Amazon has created a showcase dedicated to their products on Customers can choose between small workshops, female-led, family-run and many other realities to discover.

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