Digital is increasingly taking place in the Italian agri-food sector, thanks to technologies that improve the quality and sustainability of crops, solutions for the competitiveness of companies and innovations for product traceability.

The Observatory Smart Agrifood indicates how the Italian market for Agriculture 4.0 continues to grow, reaching in 2019 a value of 450 million euros (+22% compared to 2018, 5% of the global market), with most of the expenditure concentrated in monitoring and control systems (

415 solutions are available for the agricultural sector in Italy, offered by more than 160 traditional companies and startups, mainly dedicated to Accuracy Agriculture and to a lesser extent to Smart Farming (application of digital also to the… not field processes of the

Innovative digital food traceability solutions on the Italian market include the Blockchain boom, which has more than doubled in one year and which characterises 43% of the available solutions, followed by QR Code (41%), mobile app (36%), data ana

In general, after finance and PA, Agrifood represents in 2019 the third sector for Blockchain operational projects, launched by companies especially to meet business opportunities, to make the supply chain processes more efficient and achieve environmental and social sustainability goals.

The number of new players is growing, offering digital solutions to the agricultural sector: 737 startups are agrifood internationally, with a total of $13.5 billion of funds raised, mainly active in eCommerce (70%) and Agriculture 4.0 (20%). Italian startups attract only 0.3% of total funding.

At this delicate moment, characterized by the emergency of the Covid-19 health, the digital can help the agro-food sector to guarantee safety versus the food produced, but also to the people employed and efficiency to all the actors of the supply chain, and

Remote monitoring of crops through drones and IoT sensors in the field, for example, allows for real-time objective information and reduces the need to go on site.

Another example is the robots in stable for milking, which allow to continue the activities even at this time and can be used together with

drones to reduce attacks and damage by wild animals.

By broadening the look at the entire agri-food sector, the digital allows to have full visibility of the stocks to adapt the supplies and avoid waste, collect data along all the stages of the supply chain and share information to respond to the demand from consumers and distributors of greater guarantees on the Finally, while on the one hand it is becoming increasingly important to the commerce food, on the other hand there is a rediscovery of the nearby shops that are increasingly being digitally equipped to meet the needs of customers at this particular time.

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