Launched in 2003, Premiere Pro’s professional video editing software provided users with the features and technologies they need to create their creative vision, Adobe stressed.
In this long period, the video industry has changed dramatically. Now there are more platforms, channels, formats, export options, cameras and inputs than ever before. Since the video has evolved, the way professionals use Adobe’s creative tools has changed.
Adobe is aware that he needs to innovate to keep pace with the deep evolution of the sector.
As for Premiere Pro, Adobe believes this means radically improving the end-to-end experience, not only for people who use the tool daily, but also for the next generation of content creators.
Adobe’s new vision for Premiere Pro begins with renewed import and export experiences, as well as a simplified header bar. Changes designed to make workflows easier to learn, more efficient and more stimulating.
Adobe’s intention is that Premiere Pro will become a more intuitive yet powerful editing tool. Ready to meet tomorrow’s needs and at the same time help creators face today’s challenges: provide high quality content quickly and optimized for multiple social platforms.
This interface update, Adobe explained, is a journey that took a long time. It was a challenge to take a 30-year-old app and modernise it for new types of video content, such as social videos, which simply didn’t exist when Premiere Pro was designed. All this, respecting the needs and demands of traditional post-production.
Adobe was aware that he could not afford false steps and that he had to do things right. The software house has brought together an interfunctional team of product design, research, engineering and customer experience, which has collected data and worked closely with customers on their wishes and needs, to ensure that the new user experience
After all, Adobe is itself a design-driven company and wants its instruments to reflect this DNA.
The Premiere Pro update, Adobe emphasized, is more than just a facelift: it is the first step of a long journey. Design and development teams are working in parallel to implement a targeted and thought-promoting change.
With the intention of making sure that you don’t just simplify things for the sake of doing so, but rather create new and better workflows to make the video editing process more efficient.
The new import mode is now a simplified and media-oriented experience that is focused on what social video creators and editors need to do first: access their content quickly and easily.
At the same time, the possibility of simply importing through the Finder or Media Browser is still an option available to existing users: redesign does not remove features on which users rely and which are now familiar, nor does it impose revolutions in their working habits
Rather, Adobe in the new Premiere Pro has removed the need to go through complex and confusing settings dialogs for each new project and new sequence. This produces a clear path for users, to start new projects.
And at the same time it also provides a better workflow for experienced editors, allowing them to import media files from multiple paths, preview clips from different sources and indicate folders as you prefer.
Adobe is also introducing a new header bar designed to perfectly integrate the main phases of the editing process: import, modification and export.
A drop-down menu of the specific workspace and quick export are accessible directly through the header bar, and users can quickly connect to the latest build news and provide feedback on the Beta with a simple click.
This header bar will also be a universal design element in all Creative Cloud applications to support the import/export process and provide greater consistency and familiarity when users work in different tools.
Today’s video makers and editors are constantly facing the challenge of providing optimized content for multiple social platforms and delivery formats in a fast time. Adobe herself points out how this earlier, in Premiere Pro, could be complicated to manage without knowing the specifications of each individual destination.
While most Premiere Pro users often create content for different targets, such as social media, many do not use the social export function in the app, or do not even know it exists.
With this in mind, Adobe has renewed the export experience of Premiere Pro from a format-first approach to a destination-first design.
The new export mode makes it easier to export multiple files to a local unit and optimizes the process of delivery of completed videos by focusing on the destination of the content.
Users can quickly choose a certain media format or social media platform where they want to publish (e.g. YouTube), use automatic rendering settings, preview before publishing, and upload their video directly when ready.
Adobe is also working to ensure that users can return to editing while their videos are rendered in the background during rendering and luploading, so that they don’t interrupt their creative process.
This improved user experience makes it possible to export videos quickly and efficiently to the most popular social media platforms, without compromising the flexibility and power on which the most experienced users rely.
A guiding philosophy behind the refresh is to keep what people love most about Premiere Pro, and at the same time add that Adobe has learned over the years to make the product better. The company is aware of the impact that changes can have on customers who have been using Premiere Pro for years. For this reason, it was prudent in this process of innovation of the interface.
Adobe announced that it will release these new experiences over the next few months, with a timeline starting with the public Beta, to ensure that customers can provide feedback, explore changes and continue to use Premiere Pro to its maximum potential.
These changes, Adobe has emphasized forcefully, are additional and not substitute for the current labor flows: the company has no intention of interrupting the traditional workflow of its customers, in any way.
Another point that Adobe has highlighted several times is that this first update of Premiere Pro represents only the beginning of a process.
Adobe intends to address the entire editing experience in a holistic way so that we can build a framework to address today’s needs and anticipate the possibilities of tomorrow. This update is therefore the first step in Adobe’s new vision for Premiere Pro, with other new features coming this year.