Adobe has announced new features in Adobe Target, one of Adobe Experience Cloud’s products, designed to make it easier for developers to run their own tests and offer customization capabilities for customers.
Adobe’s new on-device decisioning feature is now available and allows developers to extend their customization capabilities beyond the content, features and releases of the product.
Developers can work side by side with marketers in Adobe Target to optimize the overall customer experience, testing and experimenting with different website features, such as the cart flow to be presented to the customer, a multi-step stream or a
Moreover, the offer-deciding capacity is also crucial for companies that require high performance with almost nothing latency, such as a healthcare industry system.
Adobe’s on-device decision-making functionality, says San Jose, is the first hybrid decision-making architecture in the sector, which fills the gap between the technical public (product owners and developers) and the non-technical (marketing-related) public. The new hybrid decision architecture integrated in Adobe Target allows marketers, product owners and developers to work from a single user interface and an integrated set of features.
With the hybrid decision-making model, developers can manage the functionality flags (a technique used to enable or disable functionality remotely after code implementation) and launch new features on websites and web applications in a matter of minutes. For example, developers can experience a new product feature such as introducing a new quiz-guided shopper on a product page or category. All this at the same time as other Adobe Target tests that the marketing department could run on the website, such as custom offers, product advice and specific calls to action.
In addition, the hybrid model offers a single implementation and integration with Adobe Experience Cloud and Adobe Experience Platform applications.
While marketing teams focus more on agility and harnessing the power of artificial intelligence and machine learning on Adobe’s Experience Edge Network for one-to-one real-time customization, Developers are more interested in product performance (including zero latency) and the ability to make changes to the release of a product with confidence. The Adobe solution, San Jose’s society is sure, offers the best of both worlds.
Adobe’s on-device decision-making functionality allows developers to experiment and customize product features and features via SDK server side and feature flags, while marketing agents can simultaneously focus on one-to-one customization and on On-device decisions are made in a safe and almost zero latency way, leading to faster website loading times and better customer experience.
A secure implementation is essential for brands that test and customize digital experiences. When written in plain text, it is possible that testing strategies can be exposed. Adobe Target obscures the test components, securing the experiments, audiences and above all all all optimization strategies.
While keeping all components safe, Adobe also provides flexibility for brands to implement functionality as and when they want. For example, the new ability to on-device decisioning allows brands to test a new feature only with 10-20% of its audience and make changes before the complete roll-out for everyone.
Companies also have the option to build their own audience targeting specific browsers, operating systems, geographical variables or contextual variables to applications such as loyalty level and more.