According to estimates issued by GFK in recent days, 51.2 million wearable devices will be sold globally at the end of this 2015.

A significant growth, if reported 17.6 million devices sold at the end of 2014, but even more significant if you try to define its contours.

Last year, GfK points out, 77 percent of the devices sold, i.e. 13.5 million, were in the HFT category (Health Fitness Tracker), i.e. physical activity monitoring devices and devices, leaving the sm

These proportions are expected to change significantly during this year, because not only will the sold units be three times as many as last year, but on the 51.2 million 26 devices will be smartwatch and just over 25 million still will be in the

It seems clear, according to Gfk, that last year’s results were strongly conditioned on the one hand by the price disparity between HFT devices and smartwatch, on the other hand by the fact that the functions typical of the monitoring of body activity were those most required by

This year things should change because there is an increasingly evident convergence between the two types of devices: it is certainly not by chance that the new models of HFT devices start to incorporate smart functions, such as reading notifications and messages and that at the same time

Smartwatch customers still convince smartphone owners, 56 percent of whom would be interested in buying a complementary device to the phone, especially able to ensure a higher level of freedom of movement.

The female segment, on the other hand, will be attracted to the purchase thanks to a more careful research on design, which will not rarely wink the eye even at the jewelry store.

As for geographical distribution, it is probably a plionistic claim that big spenders are in the most mature economies, with Europe, North America and Apac developed to win over 18 million smartwatch and 20 million trackers.

Leave a Reply

Your email address will not be published.

You May Also Like